AI and SEO: How AI is transforming search algorithm?
In recent years, artificial intelligence (AI) has revolutionized the field of search engine optimization (SEO) by enhancing the way search algorithms process, rank, and deliver content. With AI-driven models like Google’s RankBrain, BERT, and MUM , search engines are now smarter, more contextual, and increasingly focused on user intent rather than just keywords. As AI continues to evolve, it is reshaping SEO strategies, forcing marketers and content creators to prioritize quality, relevance, and user experience . 💡 1. AI-Powered Search Algorithms One of the most significant changes AI has brought to SEO is the development of intelligent algorithms that interpret content more effectively. Google’s RankBrain , introduced in 2015, was the first AI-based algorithm that helped Google interpret the intent behind search queries , even when they were ambiguous or poorly phrased. BERT (Bidirectional Encoder Representations from Transformers) followed, improving natural languag...